Suhasini Kirloskar and Shyama Dutta conducted an interactive workshop on B2B Content Strategy for members of the Indo-German Chamber of Commerce. The session was hosted by TRUMPF India and brought together business professionals seeking practical approaches to strengthening their B2B marketing and brand communication.
The workshop explored how content serves as the foundation for successful B2B marketing initiatives, supporting channels such as social media, SEO, and outbound marketing. In addition to established content strategy principles, the facilitators introduced behavioral insights and AI applications, helping participants understand how buyer psychology and artificial intelligence can be applied to create more effective B2B content.
The session received enthusiastic participation, with attendees sharing positive feedback on the practical frameworks and actionable insights presented during the workshop.
