Building your brand is the BEST thing you can do for your business. Let’s get started!
A study by Bain & Google revealed a crucial insight: 80-90% of purchasing managers across software, cloud, hardware, telecom, logistics, marketing, and industrial equipment have preferred vendors in mind before starting their research.
Even more strikingly, 90% of them end up choosing a vendor from that day one list!
Are you on that coveted ‘day one list’ of your target customers?
This simple question indicates your brand’s effectiveness. A strong brand actively works for you, taking you ahead, while a weak one can be a drag on your success.
By building a strong brand, you’re taking a critical step towards creating a long-term, valuable asset for your business. It’s an investment in boosting profitability and driving sustainable growth.
So congratulations on being here!
Your Next Steps
Build Your Brand Blog Posts
Elon Musk’s Controversial Brand: Innovation, Politics, and the Price of Polarization
Elon Musk’s personal brand is a unique case study that’s rewriting the rules of modern corporate strategy, whether by design or by default. I’ve watched countless CEOs build personal brands that subtly influence their companies, [...]
What is Brand Essence and Why is it Important?
When it comes to developing a new brand or rebranding an existing one, companies often jump into the mechanics—designing a new logo, choosing colors, and crafting messaging. While these visual elements are essential, they’re secondary [...]
B2B Brand Value Sees Significant Growth in 2024
The top 100 B2B brands have seen their value surge by $250 billion in the current year, a 10% increase from last year. According to Brand Finance, a firm that ranks the world's leading brands, [...]
10 Steps to Developing a Powerful B2B Brand Strategy
Imagine your brand as a beacon in a foggy sea of competitors, cutting through the haze with a light that guides your ideal clients straight to you. In B2B markets, where every company claims to [...]
How B2B Marketing Can Strike Gold at the Paris Olympics
We usually associate major sporting events like the Olympics with consumer goods, sporty apparel, and beverage promotions, but there is also a huge potential for B2B marketing on this grand stage. The Paris Olympics present [...]
How a Good B2B Marketing Firm Enables Business Growth and Scale
For businesses aiming to grow and scale, partnering with a B2B marketing firm can be a game-changer. B2B marketing companies specialize in strategies that help businesses connect with other businesses, driving growth and achieving scalable [...]
