AI for Marketing
AI has the power to make your marketing exponentially more effective, and leaders who take decisive action will shape the future of their categories
Create Your AI for Marketing Roadmap
Let’s set the ball rolling on leadership discussions for leveraging AI for B2B Sales and Marketing. Our expert consultants, backed by research, will accelerate the discovery, design, and execution of your AI adoption for revenue growth.
Discover how AI can significantly enhance the RoI on your marketing budget, achieve personalization at scale, and maximize the impact of your team’s efforts.
Take a Strategic Route to AI Adoption
Our custom-designed short workshops or deeper consulting assignments cover:
How buyer behavior is evolving in the AI era
B2B buyers are increasingly using multi-modal search across text, voice, video, and AI-driven recommendations. With AI agents playing an increasing role, establishing trust, credibility, and value are business imperatives.
The AI for Marketing tech stack
We take you through the landscape of AI tools, approaches, and agents, sharing a curated list and our recommendations for some of the most powerful ones, along with indicative investments.
Your future Marketing team
Visualize your future team and define the learning and skills roadmap for the AI era. Plan for a workspace where humans and agents collaborate.
Key Takeaways
Conceptualize the Evolving Buyer Journey: Map out how the AI era is reshaping your buyer’s decision-making process.
Defining Your AI Adoption & Tech Stack: Define where AI fits into your marketing and sales ecosystem, identify the most effective tools, and create a roadmap.
A Vision for Your Future Marketing Team: Map the Learning & Development needs, and plan for a workplace where humans and AI agents collaborate.
She is a former Chief of Marketing at GS Lab, and was employed with the UK Trade & Investment as Director, British Trade Office, Pune, part of the British High Commission in India. Suhasini has an MBA from NMIMS, Mumbai University. She was awarded one of the 100 ‘Most Influential Marketing Technology Leaders’ at the World Marketing Congress in Mumbai in December 2015.
AI for Marketing Blog Posts
How AI Is Changing Marketing Decisions
Key Takeaways AI is moving beyond marketing execution into marketing decision-making. The marketer's role is shifting from making routine decisions to designing and governing the decision process. It has become increasingly important to define where [...]
India’s New AI Rules: What Platforms and Brands Must Do
Remember the Cadbury campaign that featured a hyper-localized version of Shah Rukh Khan, where the actor appeared to personally endorse small neighbourhood stores across India? The brand used generative AI to customize thousands of versions [...]
A Sneak Peek Into the Future: How Humans and AI Agents Will Work Together
There is growing evidence that, in the future, many types of work will be done by teams comprising both humans and AI agents. An AI agent is an autonomous software entity that can use tools, [...]
How AI is Rewriting B2B Buyer Behavior and What Marketers Must Do
Key Takeaways Generative AI is directly shaping B2B supplier evaluation: 20% of decision-makers already use it to research vendors, with more following. Buyer journeys are increasingly AI-mediated and remote: High-value B2B transactions over $500K are [...]
AI for Marketing: A Strategic Roadmap for Business Leaders
Where Are You in Your AI for Marketing Journey? This is a vitally important time for business and marketing leaders to evaluate where they are in the AI for Marketing journey, and plan the next [...]
Is AI Logo Design Really the Best Choice for Your Brand?
A logo is a crucial element of a brand’s identity, influencing how customers recognize and engage with a business. Your logo serves as the visual essence of your brand, a symbol that represents your company’s [...]
AI for Marketing
Future Ready Marketing
