Define Your Brand Essence

Distill your brand purpose, vision, and USPs into a compelling brand narrative that guides all communication.

Speak to an expert about defining your brand essence

b2b brand definition with our strategy consultants

Defining the essence sets the stage for a powerful brand

This is a very powerful program for both new and established brands.

Your target audience interacts with your brand through many different touchpoints and people. If all those responsible for these brand touchpoints aren’t aligned, chances are that the content and comms are fragmented and disjointed.

This program ensures you have a clearly articulated brand essence, so that all stakeholders are aligned, and all communications convey a strong and consistent brand narrative.

Brand Essence Strategy Consulting

Our expert brand strategists conduct a workshop for your stakeholders to discover and define the brand’s purpose, USPs, core benefits, and key features.

We process the workshop discussions and present a draft brand charter to stakeholders for discussion. Once stakeholders are aligned and on-board, we publish the Brand Charter, which defines

  • The brand purpose
  • Vision
  • The brand promise
  • New tagline
  • Elevator pitch
  • USPs – benefits we offer
  • Key features
b2b brand building drives business growth

Our Work

Our brand strategists have strong backgrounds in advertising and marketing communications and have worked with world-leading agencies.
Here are a few recent projects we have completed successfully. 

Learning & Development Organization

The client is a firm that offers learning and development programs to corporates. After over 30 years in business, the firm was struggling to communicate a strong differentiation in this crowded market space. Our marketing strategists held brainstorming workshops, conducted customer interviews, and gathered market intelligence. We provided a Brand Charter with a new tagline, and core brand communications, that became the foundation for all content going forward.

New, innovative tech platform

The client was a startup creating a game-changing tech platform for managing stakeholder relationships, and this new idea needed to be articulated effectively. After a deep and intensive brainstorming session with their founders, we delivered a Brand Charter which became the most important briefing document for the teams working on the brand’s visual identity and content strategy. The Brand Charter helped  ensure a consistent brand tone, and fostered alignment amongst employees as well as external agencies.

Define Your Brand Essence

Clearly articulate your brand’s essence first, whether launching a new brand or revitalizing an existing one.

Speak to an expert about defining your brand presence