Growth Planning2024-11-18T06:23:36+00:00

Go-to-Market

Sharpen your positioning, create a Go-to-Market strategy and find the most effective lead generation channels.

Our short and power-packed consulting package will take your business to the next level.

Let’s talk about your growth objectives

go-to-market strategy, sales pipeline management and CRM, lead gen

Strategic Marketing for Business Growth

As a founder of a small or mid-sized B2B business, you understand that hitting growth targets requires marketing to deliver results—a healthy pipeline, quality leads, and measurable ROI. Yet, too often, marketing feels fragmented, unstructured, and lacking direction.
Our Go-to-Market consulting package helps refine your positioning, define a strong go-to-market strategy, and identify the most effective lead generation channels.

Growth and Go-to-Market Consulting Package

This is typically a 4 to 6 week engagement.

  • In Phase 1, there is a half day brainstorming workshop with your key stakeholders and our senior strategist. We discuss your business, targets, and what marketing channels have you used before. We also discuss how you are positioning your offerings.
  • Within the next one week, we revert with draft positioning, either refining or changing your current positioning and brand articulation.
  • Withing one week after that, we present the lead gen channels that would work for you, along with estimates of budgets and efforts. Based on your feedback, we finalize the lead gen channels.
  • Quite often, we also share some big and out-of-the-box go-to-market ideas.
  • Finally, we create a week-wise marketing activity plan for the next 12 months, that your execution teams can follow easily, and ensure that Marketing puts your business on the growth path.
marketing plan, go-to-market strategy and lead generation channels

The ONE thing that decides whether you achieve targets or struggle? It’s the health of your sales pipeline.

Have you set ambitious growth targets for your B2B business? Whether you’re aiming for a steady 20% increase or a phenomenal 400% leap, achieving those goals requires a plan and a way to track it.

Discover how many leads you need to generate to reach your target

Where will those leads come from? Identify the most effective channels

How will you track the health of your sales pipeline?

Have you implemented a CRM and are you leveraging it to drive growth?

View Masterclass Video

How Many Leads Do You Need and Which Are the Best Lead Gen Channels For You

eLearning Course

Build a healthy sales pipeline and use CRM effectively to achieve your sales targets. Follow the steps given in Suhasini Kirloskar’s eLearning course published on Udemy.

Market Research

B2B Market Research led by an expert with over 25 years of experience in the field enables you to devise strategies based on rich market and buyer insights.

Growth Planning Blog Posts

Transforming Business Goals into Reality: The Power of Strategic Marketing

As a founder of a small business in IT, consulting, or the industrial sector, your focus is clear—growth. Whether it’s scaling revenue, breaking into new markets, or building a stronger sales pipeline, every decision you [...]

How a Proven Go-to-Market Framework Can Transform Your B2B Sales

If you’re leading a small to mid-sized B2B business in technology, software, industrial goods, or consulting, chances are you’ve felt the sting of stagnant growth. Your product or service is solid, but your sales remain [...]

Forget Diets—Here Are the Marketing New Year’s Resolutions for Business Founders

Every New Year, we promise to hit the gym or check our phones less. But when was the last time we made resolutions for our businesses—specifically for marketing? This year, let’s fix that. Here’s a [...]

The Essential 2024 B2B Marketing Insights to Shape Your 2025 Strategy

In 2024, B2B marketing was redefined by transformative forces—artificial intelligence surged from experimental to essential, content creation faced its toughest challenges yet, and businesses found themselves grappling with an impending cookie-free future. These shifts weren’t [...]

Scaling SaaS: A Go-to-Market Framework for Startups and Small Businesses

SaaS isn’t just a product model—it’s a go-to-market strategy that can transform how startups and small businesses scale. For companies struggling to build traction without the time or resources for face-to-face sales, SaaS offers a [...]

7 Top Research Techniques to Create a Winning B2B Go-to-Market Strategy

When it comes to launching a new B2B product or service, the choices you make can mean the difference between success and stagnation. These choices encompass critical aspects such as identifying target markets, articulating your [...]

Go-to-Market

When you’re ready to take your business to the next level, this consulting package will ensure marketing is effective and put your business firmly on the growth track.

Let’s talk about your growth objectives

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