Go-to-Market
Sharpen your positioning, create a Go-to-Market strategy and find the most effective lead generation channels.
Our short and power-packed consulting package will take your business to the next level.

Strategic Marketing for Business Growth
As a founder of a small or mid-sized B2B business, you understand that hitting growth targets requires marketing to deliver results—a healthy pipeline, quality leads, and measurable ROI. Yet, too often, marketing feels fragmented, unstructured, and lacking direction.
Our Go-to-Market consulting package helps refine your positioning, define a strong go-to-market strategy, and identify the most effective lead generation channels.
Growth and Go-to-Market Consulting Package
This is typically a 4 to 6 week engagement.
- In Phase 1, there is a half day brainstorming workshop with your key stakeholders and our senior strategist. We discuss your business, targets, and what marketing channels have you used before. We also discuss how you are positioning your offerings.
- Within the next one week, we revert with draft positioning, either refining or changing your current positioning and brand articulation.
- Withing one week after that, we present the lead gen channels that would work for you, along with estimates of budgets and efforts. Based on your feedback, we finalize the lead gen channels.
- Quite often, we also share some big and out-of-the-box go-to-market ideas.
- Finally, we create a week-wise marketing activity plan for the next 12 months, that your execution teams can follow easily, and ensure that Marketing puts your business on the growth path.
The ONE thing that decides whether you achieve targets or struggle? It’s the health of your sales pipeline.
Have you set ambitious growth targets for your B2B business? Whether you’re aiming for a steady 20% increase or a phenomenal 400% leap, achieving those goals requires a plan and a way to track it.
Discover how many leads you need to generate to reach your target
Where will those leads come from? Identify the most effective channels
How will you track the health of your sales pipeline?
Have you implemented a CRM and are you leveraging it to drive growth?
Growth Planning Blog Posts
Transforming Business Goals into Reality: The Power of Strategic Marketing
As a founder of a small business in IT, consulting, or the industrial sector, your focus is clear—growth. Whether it’s scaling revenue, breaking into new markets, or building a stronger sales pipeline, every decision you [...]
How a Proven Go-to-Market Framework Can Transform Your B2B Sales
If you’re leading a small to mid-sized B2B business in technology, software, industrial goods, or consulting, chances are you’ve felt the sting of stagnant growth. Your product or service is solid, but your sales remain [...]
Forget Diets—Here Are the Marketing New Year’s Resolutions for Business Founders
Every New Year, we promise to hit the gym or check our phones less. But when was the last time we made resolutions for our businesses—specifically for marketing? This year, let’s fix that. Here’s a [...]
The Essential 2024 B2B Marketing Insights to Shape Your 2025 Strategy
In 2024, B2B marketing was redefined by transformative forces—artificial intelligence surged from experimental to essential, content creation faced its toughest challenges yet, and businesses found themselves grappling with an impending cookie-free future. These shifts weren’t [...]
Scaling SaaS: A Go-to-Market Framework for Startups and Small Businesses
SaaS isn’t just a product model—it’s a go-to-market strategy that can transform how startups and small businesses scale. For companies struggling to build traction without the time or resources for face-to-face sales, SaaS offers a [...]
7 Top Research Techniques to Create a Winning B2B Go-to-Market Strategy
When it comes to launching a new B2B product or service, the choices you make can mean the difference between success and stagnation. These choices encompass critical aspects such as identifying target markets, articulating your [...]
Go-to-Market
When you’re ready to take your business to the next level, this consulting package will ensure marketing is effective and put your business firmly on the growth track.