AI for Marketing
AI has the power to make your marketing exponentially more effective, and leaders who take decisive action will shape the future of their categories
Create Your AI for Marketing Roadmap
Let’s set the ball rolling on leadership discussions for leveraging AI for B2B Sales and Marketing. Our expert consultants, backed by research, will accelerate the discovery, design, and execution of your AI adoption for revenue growth.
Discover how AI can significantly enhance the RoI on your marketing budget, achieve personalization at scale, and maximize the impact of your team’s efforts.
Take a Strategic Route to AI Adoption
Our custom-designed short workshops or deeper consulting assignments cover:
How buyer behavior is evolving in the AI era
B2B buyers are increasingly using multi-modal search across text, voice, video, and AI-driven recommendations. With AI agents playing an increasing role, establishing trust, credibility, and value are business imperatives.
The AI for Marketing tech stack
We take you through the landscape of AI tools, approaches, and agents, sharing a curated list and our recommendations for some of the most powerful ones, along with indicative investments.
Your future Marketing team
Visualize your future team and define the learning and skills roadmap for the AI era. Plan for a workspace where humans and agents collaborate.
Key Takeaways
Conceptualize the Evolving Buyer Journey: Map out how the AI era is reshaping your buyer’s decision-making process.
Defining Your AI Adoption & Tech Stack: Define where AI fits into your marketing and sales ecosystem, identify the most effective tools, and create a roadmap.
A Vision for Your Future Marketing Team: Map the Learning & Development needs, and plan for a workplace where humans and AI agents collaborate.
She is a former Chief of Marketing at GS Lab, and was employed with the UK Trade & Investment as Director, British Trade Office, Pune, part of the British High Commission in India. Suhasini has an MBA from NMIMS, Mumbai University. She was awarded one of the 100 ‘Most Influential Marketing Technology Leaders’ at the World Marketing Congress in Mumbai in December 2015.
The session was amazing! You made everything crystal clear, and now I know exactly how to choose the right tools. Thank you for simplifying things and making it so practical and inspiring. I’m looking forward to learning more from you!
I got many takeaways and clarity about AI for Marketing. As a solo founder, I feel concerned about juggling so many roles, so these tools will help a lot.
Thank you, Ma’am! I’m excited to attend more of your sessions.
Thank you for the excellent session. The insights on building and managing a sales pipeline, particularly understanding the healthy pipeline/funnel and defining how many leads you need to achieve growth targets, were invaluable.
The practical advice on aligning activities with the buyer journey and leveraging AI tools for sales acceleration was greatly appreciated.
Thank you for generously sharing key learning from your past research and experience on “use of AI tools for marketing”. Very handy and actionable for founders. Especially, your experience on AI’s potential for each marketing activity (including reasoning) helped me take a few decisions on AI or no AI.
AI for Marketing Blog Posts
AI for Marketing: A Strategic Roadmap for Business Leaders
Where Are You in Your AI for Marketing Journey? This is a vitally important time for business and marketing leaders to evaluate where they are in the AI for Marketing journey, and plan the next [...]
Is AI Logo Design Really the Best Choice for Your Brand?
A logo is a crucial element of a brand’s identity, influencing how customers recognize and engage with a business. Your logo serves as the visual essence of your brand, a symbol that represents your company’s [...]
The Essential 2024 B2B Marketing Insights to Shape Your 2025 Strategy
In 2024, B2B marketing was redefined by transformative forces—artificial intelligence surged from experimental to essential, content creation faced its toughest challenges yet, and businesses found themselves grappling with an impending cookie-free future. These shifts weren’t [...]
Leveraging AI for Sales and Marketing: Turning Touchpoints into Opportunities
As B2B marketers, we’re navigating an increasingly complex landscape of branding touchpoints. Over the years, the number of interactions required to convert a contact into a qualified lead—and eventually into a customer—has grown. These touchpoints [...]
AI for Marketing
Future Ready Marketing
