Content Strategy
The most successful B2B brands have a well-defined content strategy, so get started on creating yours. Define the Why-What-How of Content Marketing.
Why take a strategic approach to Content Marketing?
It’s likely that your organization creates and publishes content — for your LinkedIn page or blog. But are you handling this as a simple tactical activity? In that case, you may be missing the opportunity to map content to different buyer personas and tailor it for the stages of the sales funnel.
This is where Content Strategy comes in. A robust Content Strategy can lead to significantly higher RoI on your Content Marketing investments.
Content Strategy Consulting Projects
Our Content Strategy engagements involve research, followed by brainstorming sessions with your stakeholders. We may also conduct interviews with your target audience. Defining the Content Strategy encompasses the following.
- Setting SMART goals for Content Marketing, aligned to specific business imperatives such as boosting brand awareness, lead generation, SEO, and customer retention
- Defining buyer personas and aligning content to personas.
- Creating your distinct brand voice and tone
- Content themes, pillar content, topic clusters to drive SEO results
- Content for different stages of the buyer journey
- Creating a content calendar and execution plan
Our Work
Our team works on Content Strategy for B2B brands across sectors, including software, industrial products, consulting organizations, and more.
Our Content Strategy projects enable our clients to achieve a variety of business objectives, such as building brand awareness, educating audiences, building credibility, generating demand, nurturing leads, building loyalty and retaining customers, driving attendance to events, and evangelizing concepts.
Content Strategy
Engage the leading B2B Content Strategy experts
