Email marketing is a consistent and cost-effective lead generation channel

Email marketing is the oldest trick in the book, so why is it still so effective? Sometimes we’re not sure either, but we are certain that it’s working for our clients across sectors – as we can see the results, and at low costs.

All the recent research about B2B lead generation channels show that email marketing is amongst the top when it comes to RoI, and also that CMOs are increasing the use of this channel.

Email Marketing delivers a $51 return on every $1 spent.

Direct Marketing Association

What goes into Email Marketing

  • Get a list of subscribers, or identify a suitable database
  • Segment the database for targeted campaigns
  • Personalize your emails
  • Tailor your communications to whether receivers are at the top, middle or bottom of the funnel
  • Check regulations governing email marketing in your country
  • Write kick-ass email subject lines
  • Write persuasive email content
  • Select the right tool to manage email campaigns
  • Use automation to optimize efforts
  • Add a CTA that converts

Your Next Steps

Email Marketing

We offer Done-for-You services for email marketing planning, content, design, database acquisition, sending, and insights.

Our marketing consultants study your marketing objectives and research your audience and competitors to create an email messaging strategy and campaign calendar.

We provide the content, build the database, send the emailers, and share the analytics and insights with you.