I always say that B2B needn’t be boring, but when I looked at online ads, I found most of them were so very basic. There were some for industrial products that actually featured pics and prices of tools on online banner ads—very unimaginative. So I looked for the best online banner display ads I could find and here are my picks for the 7 best B2B advertising examples. There are some cool ideas here for your brand building digital campaigns, so read on.
When I saw this advertisement, I was immediately intrigued by its unusual claim of being the “second-best business book ever written.” It struck me as a clever departure from the typical headlines that always claim to be the best. The minimalist design grabbed my attention, with its focus on the book cover and release information. The contrasting colors created a strong visual impact while the text was very readable. The future release date cleverly built anticipation, and the website link provided an immediate call-to-action. This ad’s combination of confidence, simplicity, and intrigue made me feel it was effective and engaging.
When I first saw this ad, its dynamic visual composition and clear messaging caught my eye. The image featured a runner in motion, seamlessly transitioning into flying digital particles—a powerful metaphor for speed and transformation. The vibrant colors enhanced its energetic feel. I found the accompanying text, “Develop powerful applications 10X faster with low-code,” to be succinct and compelling, conveying the value proposition effectively. The call-to-action, “START YOUR FREE TRIAL,” encouraged immediate action. I felt that this ad successfully combined striking visuals with a compelling message, resonating with those seeking streamlined application development, and effectively established Zoho Creator’s brand identity.
A great example of a clear message that provided proof of the brand promise. As I examined this advertisement, I was struck by its impactful copy that highlighted how SAS helps Volvo Trucks cut diagnostic time by 70%. This showed the role that SAS plays in enabling on-time deliveries for customers. The visual design, with sleek dark blue tones and an orange curve symbolizing data flow or efficiency, supported the message. The call-to-action “DISCOVER SAS” invited potential customers to learn more. Overall, I felt that this ad clearly conveyed the business benefit of a technical and complex product.
The headline of the Bloomberg Businessweek ad caught my attention with “Stories that take time to tell…”—implying depth and quality, and followed through with the punchline, “deserve the time to be heard.” This copy emphasized the value of thorough journalism and invited readers to engage with content that respects their attention. I found it to be a clever play on expectations, turning a simple statement into a powerful call for meaningful storytelling.
In this one, the headline simply grabbed attention. The use of the number 100 implied exclusivity and prestige, suggesting top-tier excellence. The phrase “Become Great” served as an aspirational motivator, encouraging viewers like me to envision the prestige of getting this certification. The clean design avoided clutter, emphasizing key messages. I felt this ad effectively communicated through clear language, simple design, and recognized certifications—an appealing proposition for organizations seeking to be recognized as great places to work.
This ad caught my eye with its bold proclamation of a shift in leadership styles, from ‘Alpha’ to ‘Adaptive.’ I felt that this suggested a narrative of evolution and adaptability in the face of change. The phrase “Navigates an Uncertain World” resonated as it reflects the experiences of many potential readers dealing with uncertainty. It implied that the content would offer insights into successful leadership strategies for contemporary challenges. The use of the term “New Breed” evoked curiosity in me about what sets these leaders apart, enticing the audience to explore the content further. Placing the logo at the end boosted brand recognition without overshadowing the message. Overall, I thought this ad effectively piqued interest and promised valuable information.
I feel that these display ads show us that B2B advertising doesn’t have to be dull. By embracing creativity, clear messaging, and strategic design, B2B ads can capture attention and engage audiences effectively.
Which are your favorite ads or are you doing anything cool to build your brand? Do share experiences here, and if you want a creative team to work on building your brand, reach out to us.
