Building your brand is the BEST thing you can do for your business. Let’s get started!
A study by Bain & Google revealed a crucial insight: 80-90% of purchasing managers across software, cloud, hardware, telecom, logistics, marketing, and industrial equipment have preferred vendors in mind before starting their research.
Even more strikingly, 90% of them end up choosing a vendor from that day one list!
Are you on that coveted ‘day one list’ of your target customers?
This simple question indicates your brand’s effectiveness. A strong brand actively works for you, taking you ahead, while a weak one can be a drag on your success.
By building a strong brand, you’re taking a critical step towards creating a long-term, valuable asset for your business. It’s an investment in boosting profitability and driving sustainable growth.
So congratulations on being here!
Your Next Steps
Build Your Brand Blog Posts
7 Ways Branding Builds Your B2B Business
Does branding matter in B2B marketing? There are some who believe that it doesn’t. They feel that B2B buyers are purely rational, and simply compare product features and prices to make choices. But this is, [...]
