B2B Influence Strategy Online Masterclass Series

To get the decision you want, understand the decision-maker

Online
21 Aug, 28 Aug, 4 Sep 2026
3 pm to 5 pm

Special offer on now

Super early-bird price ends soon.

0

Days

0

Hrs

0

Min

0

Sec

New, powerful, research-backed behavioral insights that transform B2B Sales and Marketing
Illustrated with real examples based on decades of industry experience across B2B sectors
11 Principles + Fast-paced interactive Business Simulation

Sign Up Today!

Why Join This Masterclass

B2B influence strategy online masterclass

How can you persuade potential buyers to accept you as a new supplier or try your new product? Or better still, fall in LOVE with your product?
Can you present your price in a way that increases the probability of closing the deal?
What are the most important messages in a sales pitch to increase your probability of winning the deal?
What can you communicate to lost customers to restart the dialog with them?

Gaining perspectives on these and many other aspects of behavioral science and B2B buyer psychology leads to breakthrough results. So join this new and unique course that enables you to leverage powerful behavioral insights to every stage of the B2B Sales and Marketing sales cycle. Craft B2B Sales and Marketing strategy and tactics that build your brand, generate sales leads, and close more deals.

Key Takeaways

Demand Generation Understand why certain messaging creates immediate resonance with prospects.
Pitching Recognise the unconscious signals buyers use to decide whether you are a partner to be trusted.
The Principles of Persuasion Discover why scarcity, social proof, and reciprocity work and how to apply them authentically in B2B conversations.
Proposals and Presentations Understand Choice Architecture so that your proposals become the natural choice.
Objection Handling Identify the specific cognitive bias driving objections and respond to the real psychological concern beneath it.
Building Deep Client Relationships Learn how the principle of Unity and the Ikea effect transforms customers into advocates.
Deal Closing Prime buyers to take action.

Who is this for?

Business Owners | CXOs | Sales Leaders | Marketing Leaders | Business Development Professionals

11 Principles

The 11 most impactful behavioral concepts driving B2B buying decisions: the key biases, decision shortcuts, and Principles of Influence that determine whether deals close.

Each concept is discussed with examples and direct application to real B2B sales and marketing situations.

InfluenceX: The Client Win Strategy Game

A fast-paced, interactive business simulation that helps participants experience how trust, influence, negotiation, and behavioral psychology shape real-world client acquisition. The game combines strategic decision-making with live negotiation, influence tactics, and behavioral challenges.

Facilitators

Suhasini KirloskarFractional CMO, Trainer, Strategist

Suhasini Kirloskar currently serves as fractional CMO of Pragati Leadership. She has designed and delivered training programs for corporate teams and business schools. She has also created digital learning assets that bring these concepts to a wider audience. Her Udemy courses have students from over 65 countries and have received consistently strong reviews.
Suhasini is a former Chief of Marketing at GS Lab and served as Director of the British Trade Office in Pune, part of the UK Trade & Investment division of the British High Commission in India. She holds an MBA from NMIMS, Mumbai University, and was recognised as one of the 100 Most Influential Marketing Technology Leaders at the World Marketing Congress in Mumbai in 2015.

Shyama DuttaLearning Strategist, Facilitator

With over 20 years of experience across B2B marketing, advertising, branding, client engagement, and leadership development, Shyama Dutta helps organisations build capability that delivers business results.
Her career spans advertising, account planning, client acquisition, communication strategy, and enterprise learning leadership. Having worked across FMCG, Telecom, BFSI, technology, education, and professional services, she brings a unique blend of commercial insight and behavioural expertise.
Shyama designs and delivers programs in leadership, communication, sales effectiveness, customer engagement, professional effectiveness, and capability development. Her approach combines business strategy, human behaviour, and practical application to help professionals influence stakeholders, strengthen client relationships, and improve performance.
Every learning experience is grounded in real-world scenarios, simulations, and actionable workplace practice.

Participant Testimonials

I attended Suhasini’s session and it immediately struck a chord. Having been part of large B2B sales efforts at TCS, I could clearly see how her behavioral insights map to real‑world enterprise selling. The way she simplifies buyer psychology, trust signals, and influence patterns is outstanding. The masterclass distills concepts that every sales team should internalize, right from framing choices to reducing perceived risk to building authentic credibility. Highly recommended.

Amit Ravankar, Founder & CEO, BloomingPros.ai

I attended an excellent masterclass where Suhasini Kirloskar of B2B Growth Essentials presented their latest study on behavioral insights for B2B sales and marketing. What stood out was how the session connected timeless research on human psychology and behavioral science with the cognitive biases that influence a buyer’s decision-making journey. The insights were thoughtfully curated and mapped to real-world B2B sales and marketing situations, making the content both intellectually rich and highly practical. I believe this is essential knowledge for any sales or marketing professional who wants to better understand buyer behavior and apply these insights meaningfully in their work. I am certainly looking forward to exploring this subject in greater depth with Suhasini.

Gautam Sathe, Founder, Pravenco