Suhasini Kirloskar conducted a knowledge session for members of The Indo-American Chamber of Commerce (IACC) as part of their series ‘IACC Thursday Insights’. The topic was ‘Decoding the B2B Buyer Mindset: The Key to Winning New Markets’.
Over 80 people attended this session, and for many, it was the first time they had been introduced systematically to the behavioral insights and psychology of B2B buying decisions and factors that influence how managers evaluate, trust, and choose their partners. Many expressed their appreciation for the session and said that it would be valuable to them to craft their own Sales and Marketing strategies.
The session provided participants with practical tips to:
- Better understand buyer behaviour and decision-making processes
- Identify how biases and decision heuristics impact buyer response
- Strengthen marketing and sales effectiveness
- Generate higher-quality leads and improve conversions
- Build trust and create long-term business relationships
- Successfully navigate and win in new markets
To unlock the benefits of understanding B2B Influence Strategy to your team, reach out for more information about our Masterclass.
