Forget Diets—Here Are the Marketing New Year’s Resolutions for Business Founders

Every New Year, we promise to hit the gym or check our phones less. But when was the last time we made resolutions for our businesses—specifically for marketing? This year, let’s fix that.

Here’s a list of New Year resolutions every small business founder should adopt to strengthen marketing and, yes, actually grow the business in 2025.

1. Reconnect with Customers
   I’ll reach out to my customers—the ones we have now, the ones we’ve worked with before, and even the ones we lost along the way.
   Why? To understand what they want, how we’re doing, and what we can improve. It’s time to listen.
2. Review Our Positioning
   I’ll go through every piece of our marketing—brochures, emails, website copy—and ask:
   • Does this truly showcase the value we deliver and communicate our brand essence?
   • Is it time to refine how we position ourselves in the market?
3. Revamp the Website and Sales Deck
   Our content needs to reflect who we are today, not who we were last year.
   I’ll update them with fresh success stories, new offerings, and upcoming events. Because nothing says “we’re behind the curve” like outdated collateral.
4. Get Serious About Outbound Marketing
   If we already have an outbound marketing program, I’ll analyze what’s working and what’s not.
   If we don’t, 2025 is the year we start! Structured email campaigns, targeted messaging, and measurable results—no more excuses.
5. Clear the CRM Cobwebs
   Our CRM isn’t just a graveyard for old leads. I’ll dive in, figure out who’s still warm, and create a plan to nudge them closer to a sale.
6. Have a Real Talk with the Team
   I’ll sit down with my sales and marketing colleagues—not just to review numbers but to celebrate their wins and understand their challenges.
   Their insights are gold. What do they think we should be doing differently?
7. Turn the Whole Team into Brand Ambassadors
   Sales isn’t just the job of a few people—it’s a company-wide mission.
   I’ll make sure everyone on the team feels empowered to promote our brand, whether they’re on the frontlines or behind the scenes.

So, here’s to a 2025 where our marketing resolutions don’t just stay on paper. Let’s commit to doing what we should have been doing all along—and actually enjoy the results.

And hey, maybe this is the year I’ll hit the gym too… but no promises.

To make 2025 a spectacular success, reach out to us at sales@marketaxisconsulting.com to create your B2B Marketing growth and go-to-market plan.