Go-to-Market
Sharpen your positioning, create a Go-to-Market strategy and find the most effective lead generation channels.
Our short and power-packed consulting package will take your business to the next level.
Strategic Marketing for Business Growth
As a founder of a small or mid-sized B2B business, you understand that hitting growth targets requires marketing to deliver results—a healthy pipeline, quality leads, and measurable ROI. Yet, too often, marketing feels fragmented, unstructured, and lacking direction.
Our Go-to-Market consulting package helps refine your positioning, define a strong go-to-market strategy, and identify the most effective lead generation channels.
Growth and Go-to-Market Consulting Package
This is typically a 4 to 6 week engagement.
- In Phase 1, there is a half day brainstorming workshop with your key stakeholders and our senior strategist. We discuss your business, targets, and what marketing channels have you used before. We also discuss how you are positioning your offerings.
- Within the next one week, we revert with draft positioning, either refining or changing your current positioning and brand articulation.
- Withing one week after that, we present the lead gen channels that would work for you, along with estimates of budgets and efforts. Based on your feedback, we finalize the lead gen channels.
- Quite often, we also share some big and out-of-the-box go-to-market ideas.
- Finally, we create a week-wise marketing activity plan for the next 12 months, that your execution teams can follow easily, and ensure that Marketing puts your business on the growth path.
The ONE thing that decides whether you achieve targets or struggle? It’s the health of your sales pipeline.
Have you set ambitious growth targets for your B2B business? Whether you’re aiming for a steady 20% increase or a phenomenal 400% leap, achieving those goals requires a plan and a way to track it.
Discover how many leads you need to generate to reach your target
Where will those leads come from? Identify the most effective channels
How will you track the health of your sales pipeline?
Have you implemented a CRM and are you leveraging it to drive growth?
Growth Planning Blog Posts
How the New Sales Funnel Stages Can Transform Your B2B Sales
You can transform your sales if you truly understand how the B2B sales funnel has changed. The days of the simple, linear path from awareness to action are over. Today's B2B sales funnel is a [...]
Mastering the B2B Buyer Journey: From Awareness to Advocacy
In B2B sales, every purchase is a carefully considered journey, and your interactions with potential buyers at each step can determine the success or failure of a business relationship. Understanding this journey, starting with the [...]
Top B2B Sales Strategies for Business Growth
In the complex world of B2B sales, strategies that work in one industry or for one product may not necessarily apply to another. Each business-to-business (B2B) sales strategy must be tailored to specific markets, customer [...]
Driving B2B Growth: The Best Lead Generation Channels for B2B Sales
In the competitive world of B2B sales, selecting the right lead generation channels can be the difference between stagnation and explosive growth. B2B companies, especially small businesses, often grapple with the question of how to [...]
Understanding B2B Sales: Why Your Sales Pipeline is the Key to Success
For small business founders and managers in the B2B space, sales are always top of mind. Driving revenue through successful B2B sales is what keeps the business growing. However, when it comes to the question [...]
The Buyer Journey: A Non-Linear Path to Purchase
Hitting your sales targets requires a roadmap – a plan for action that outlines the steps you need to take to convert prospects into paying customers. This is where the concepts of the sales funnel [...]
Go-to-Market
When you’re ready to take your business to the next level, this consulting package will ensure marketing is effective and put your business firmly on the growth track.
