Go-to-Market
Sharpen your positioning, create a Go-to-Market strategy and find the most effective lead generation channels.
Our short and power-packed consulting package will take your business to the next level.
Strategic Marketing for Business Growth
As a founder of a small or mid-sized B2B business, you understand that hitting growth targets requires marketing to deliver results—a healthy pipeline, quality leads, and measurable ROI. Yet, too often, marketing feels fragmented, unstructured, and lacking direction.
Our Go-to-Market consulting package helps refine your positioning, define a strong go-to-market strategy, and identify the most effective lead generation channels.
Growth and Go-to-Market Consulting Package
This is typically a 4 to 6 week engagement.
- In Phase 1, there is a half day brainstorming workshop with your key stakeholders and our senior strategist. We discuss your business, targets, and what marketing channels have you used before. We also discuss how you are positioning your offerings.
- Within the next one week, we revert with draft positioning, either refining or changing your current positioning and brand articulation.
- Withing one week after that, we present the lead gen channels that would work for you, along with estimates of budgets and efforts. Based on your feedback, we finalize the lead gen channels.
- Quite often, we also share some big and out-of-the-box go-to-market ideas.
- Finally, we create a week-wise marketing activity plan for the next 12 months, that your execution teams can follow easily, and ensure that Marketing puts your business on the growth path.
The ONE thing that decides whether you achieve targets or struggle? It’s the health of your sales pipeline.
Have you set ambitious growth targets for your B2B business? Whether you’re aiming for a steady 20% increase or a phenomenal 400% leap, achieving those goals requires a plan and a way to track it.
Discover how many leads you need to generate to reach your target
Where will those leads come from? Identify the most effective channels
How will you track the health of your sales pipeline?
Have you implemented a CRM and are you leveraging it to drive growth?
Growth Planning Blog Posts
The Buyer Journey: A Non-Linear Path to Purchase
Hitting your sales targets requires a roadmap – a plan for action that outlines the steps you need to take to convert prospects into paying customers. This is where the concepts of the sales funnel [...]
From Ambition to Action: Setting SMART Growth Targets for Your Business
Every entrepreneur dreams of growth. But navigating the path from ambition to a thriving business requires a well-defined strategy. Setting clear and achievable growth targets is the cornerstone of that strategy. This blog post delves [...]
Go-to-Market
When you’re ready to take your business to the next level, this consulting package will ensure marketing is effective and put your business firmly on the growth track.
