Suhasini Kirloskar conducted an online knowledge session on AI for Marketing & Sales for members of the Institute of Management Consultants of India on the 28th of February, 2025. Suhasini highlighted the need for strategy level dialog among business leaders to understand the impact of the AI era on the business landscape, and decide the way forward. She presented the changes in buyer behavior as a result of the increasing adoption of various AI tools. She also presented the exciting landscape of AI tools for Sales & Marketing applications, and how these can enhance the RoI of Marketing campaigns, create personalization at scale, and enable even small marketing teams to achieve breakthrough results.
The participants felt well informed to lead this discussion at their client organizations, and sent in positive feedback for the workshop.
