Suhasini Kirloskar was invited by the Pune Management Association to conduct a session on Marketing Strategy for small businesses. She spoke on key strategies and techniques to help businesses reach their goals, covering vital aspects like salеs funnel optimization, еngagеmеnt ratios, various customer touch points, and lead conversion tactics. Her presentation covered the following.
- Understanding the Sales Funnel- A critical concept in marketing, AIDA and its relevance today.
- Marketing Touch Points: – Emphasizing thе importance of cohesive ways to create meaningful interactions at each touchpoint.
- Sell Benefits and Results, Not Features: Focus on thе value and results your product or service delivers, rather than just features.
Suhasini emphasized consistency, adaptability, and a customer centric approach to sustain long-term success.
