Suhasini Kirloskar’s article, “AI for Sales & Marketing: Accelerate Lead Generation and Deal Closures”, was published in The Machining World Express Aug 2025 edition.
In this article, Suhasini Kirloskar explores how AI is reshaping B2B sales and marketing by helping organizations generate qualified leads faster, personalize engagement at scale, and improve conversion rates. Drawing on real-world examples, she explains how AI can support content creation, account-based marketing, lead scoring, customer research, and sales enablement. The article argues that while AI significantly improves efficiency and decision-making, its true value lies in enabling sales and marketing teams to focus their time on higher-value interactions that drive business growth and deal closures.
